Royal Air
2011
Lisa Väglund´s master exam
Is a project for the first year exam at The Royal Danish Academy of Fine Arts School of Design. The assignment was to make a visual identity for a fictitious airline company. I chose my target group to be royal people and monarchy. I started with the logo, inspired by dimonds and jewels.
I wanted the company to have a national sentiment for the each of the royal families. Therefore I called the company Royal Air. “Royal” is always written in the language of the royal family and “Air” remains in English as a element of recognition.
I wanted the company to have a national feeling for the royal family. Therefore I changed the name Royal Air so “Royal” always stands in the language the royal family speaks.
Graphic Design &
Art Direction
  • ROYAL AIR
    Visual identity/Logo

    Is a project for the first year exam at The Royal Danish Academy of Fine Arts School of Design. The assignment was to make a visual identity for a fictitious airline company. I chose my target group to be royal people and monarchy. I started with the logo, inspired by dimonds and jewels.
    I wanted the company to have a national sentiment for the each of the royal families. Therefore I called the company Royal Air. “Royal” is always written in the language of the royal family and “Air” remains in English as a element of recognition.